Spring 2025
Celebrating Milestones, Expanding Horizons
It has been an exciting start to the year. Spring brings a season of renewal and a moment to celebrate key milestones and opportunities for transatlantic collaboration.
At Lyra Global, we recently marked our first anniversary, strengthening our mission to deliver public affairs, strategic communications, and investor relations support for clients across France, the United States, and beyond.
This season's highlights include the Building Bridges to the USA event with the U.S. Embassy in Paris, updates on the deepening convergence of the biotechnology and luxury industries, and reflections on global economic and policy trends shaping new opportunities for business engagement.
Building Bridges to the USA
We were honored to participate in the recent Building Bridges to the USA event, hosted by the U.S. Embassy in Paris and SelectUSA at the historic Hôtel de Talleyrand.
This event emphasized the enduring strength of U.S.–France commercial ties:
France is the fifth largest source of foreign direct investment in the United States, with more than $370 billion invested and over 700,000 jobs created.
The United States remains the largest foreign investor in France, highlighting the depth of transatlantic economic cooperation.
Working between the United States and France, we have a front-row seat to how decisions in Washington continue to shape global markets. The U.S. remains the world’s largest economy and is very much open for business.
Biotechnology and the Future of Luxury
We are proud to share the second article in our series exploring the powerful convergence of biotechnology with the beauty, fashion, and fragrance industries.
Transatlantic partnerships between U.S. biotech innovators and European luxury leaders are delivering safer, cleaner, more sustainable, and higher-performing products backed by science. This movement reflects not only product innovation but also the importance of strategic communications, stakeholder engagement, and thoughtful market positioning.
Biotechnology is reshaping consumer expectations around transparency, sustainability, and performance, driving a fundamental shift in how brands approach innovation.
Explore our comprehensive services in Public Affairs, Strategic Communications, and Investor Relations.
Contact
We appreciate your interest in connecting with us. Whether you have inquiries about our services, want to explore partnership opportunities, or simply wish to get in touch, this is the place to reach out.
